LAUNDRY GIFT SET PACKAGE

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Paper mold package design for GREENFINGER,
laundry detergent & softener set.

Made of paper.

PAPER MOLD

[Eco-friendly material that changes plastic packaging to 100% paper material]

In recent times, there has been a growing demand for eco-friendly environments in response to the global challenges we face, such as the need to reduce carbon emissions and minimize plastic usage.

Paper mold presents an outstanding substitute for plastic packaging. Not only does it exhibit similar strength to plastic, but it also comes at a significantly more competitive price than pulp molds.

BRAND CONCEPT

Leaf shadow on fabric

Greenfinger forest line laundry detergent and fabric softener products are made from 100% plant-based ingredients.

The laundry detergent set line is composed of the warm sensibility and the concept of nature

in which the shadows of leaves are projected on fabric.

DESIGN CONCEPT

The design concept of the package is 'Forest Leaf', which emphasizes the identity and eco-friendliness of Greenfinger, conveying the comfort and coziness of nature.

The shape of a leaf was intuitively applied to the package,

and the sleeve design visualized the product scent of cotton/blossom flower.

Paper can be discharged and recycled without additional processes such as separating plastics, and it is designed to enhance consumer convenience during discard process.